MyVenue Powers Seamless Operations at Hard Rock Stadium

Hard Rock Stadium is more than the home of the Miami Dolphins — it’s one of the world’s most versatile sports and entertainment destinations. With a 64,767-seat capacity, the venue hosts a year-round calendar that includes NFL and NCAA football, international soccer, global concerts, and world-class events like the Miami Open tennis tournament, the Formula 1 Miami Grand Prix, and the upcoming 2026 FIFA World Cup.

Delivering fast, frictionless transactions to fans across such diverse events requires technology that performs flawlessly at scale. For Hard Rock Stadium and its foodservice partner Sodexo Live!, that technology is MyVenue.

A Global Entertainment Destination Built on Speed and Scale

Speed and adaptability are part of Hard Rock Stadium’s DNA. As the venue evolved into a global entertainment hub, its leadership sought a next-generation POS platform that could keep pace with growing demand and the expanding scale of its events.

MyVenue’s fully cloud-based solution was selected as the stadium’s official point-of-sale technology — a single, unified platform capable of powering every type of sale, in every corner of the complex. Today, more than 1,000 MyVenue POS devices operate across premium clubs, concession stands, and mobile locations, serving hundreds of thousands of fans with speed and precision.

The Challenge: Powering Every Event, Every Day

Replacing a legacy POS system in a live, high-traffic stadium environment is no small feat. MyVenue delivered a multi-stage deployment strategy designed to minimize operational disruption while maximizing speed to value:

• Stage 1 – The Miami Open: ~250 POS terminals across tennis concessions and hospitality areas

• Stage 2 – The Formula 1 Miami Grand Prix: ~600 POS terminals across the Miami International Autodrome campus

• Stage 3 – Dolphins & Stadium Events: The remaining terminals activated for year-round operations

In total, MyVenue deployed over 1,000 POS terminals and leveraged its hardware-agnostic architecture to repurpose 475 existing terminals, saving the venue more than $550,000 in up-front hardware expenditure. The phased rollout showcased MyVenue’s flexibility — each activation completed on time, without interrupting events or fan experiences.

“I’ve been through quite a few changes in POS in this building over 21 years, and this was the smoothest transition ever,” says Kevin Mitchell, VP of Food & Beverage, Sodexo Live!, commenting on MyVenue’s support and installation teams. “They [MyVenue] were ever-present, answering calls and questions all hours of the day and night. MyVenue’s responsiveness gave my team complete peace of mind, because when something’s new, you just want to know someone’s got your back.”

The MyVenue Solution: One Platform, Every Sale

MyVenue’s success at Hard Rock Stadium is built on a simple principle: one platform, every sale.
Its cloud-hosted, hardware-agnostic POS software ensures transactions continue smoothly regardless of network conditions, with store-and-forward technology providing 99.99% transaction availability even during power or connectivity interruptions.

The real-time MyVenue Back Office gives Sodexo Live managers full control over menus, pricing, and configuration, with live dashboards providing a 360º view of sales performance across every terminal.

“Once we started looking at the platform, we realized how user-friendly it was, and from our perspective, that was the most important thing.”
— Kevin Mitchell, VP of Food & Beverage, Sodexo Live!

Two integrations elevate this further:

• AiFi Frictionless POS Integration: A world-first two-way connection between MyVenue and AiFi’s autonomous checkout technology. It enables loyalty discounts for Miami Dolphins season-ticket holders while synchronizing menu and sales data in real time across systems — making MyVenue a single source of truth for Hard Rock Stadium operations.

• TCC Loaded-Ticket Wallet Integration: Enables fans to redeem pre-loaded spending credits and digital wallet balances seamlessly, enriching the in-venue experience for events like the Miami Open.

Game-Changing Performance on the World Stage

Nowhere is MyVenue’s capability more visible than at the Formula 1 Miami Grand Prix, where the stadium transforms into a racing campus the size of 189 football fields. MyVenue powers more than 800 POS devices for the event.

The platform has proven its reliability under the world’s toughest event conditions: temperatures above 90 °F, humidity exceeding 80%, and torrential rainfall. During the inaugural Grand Prix, 223,000+ transactions were processed, including 18,000 transactions worth $500,000 completed offline without interruption.

“The event was seamless from a point-of-sale experience. Over three days, the transactions processed were the equivalent of three Super Bowls.”
— Sameer Istafa, VP, Chief Technology Officer, Miami Dolphins & Hard Rock Stadium

Designed for Operators, Trusted by Experts

For Sodexo Live and Hard Rock Stadium’s technology team, MyVenue represents more than a POS upgrade; it’s an operational transformation. Real-time reporting reduces manual reconciliation. Training is faster and simpler. The MyVenue Back Office streamlines menu updates and event-specific configurations, while MyVenue’s on-site event support team can offer additional expertise at major events, wherever needed.

“Back of house is really strong — you can create your own reports and see them in real time. During the Miami Open, I was tracking top sellers and locations right on my phone, without having to go back to the office. It’s been a game changer for my team.”
— Kevin Mitchell, VP of Food & Beverage, Sodexo Live!

Driving the Future of Venue Commerce

As Hard Rock Stadium prepares to host the 2026 FIFA World Cup, MyVenue’s partnership continues to evolve — integrating new technologies, refining analytics, and enabling the venue to deliver world-class service event after event.

“MyVenue’s scalable, mobile solution keeps pace with our event schedule — whether it’s an NFL game, an international concert, or a Formula 1 race. The real difference is their people; they’ve been in this industry for decades, and it shows.”
— Sameer Istafa, Chief Technology Officer, Miami Dolphins & Hard Rock Stadium